Honor achieved over 1 million global activations of its Honor 400 series, marking a record for the fastest activation to one million units in three years. The company experienced a 283% increase in Africa's smartphone market in Q1 2025, driven by its premium Magic series and 5G bundles with MTN and Vodacom. Honor's smartphone shipments in Europe increased by 20% year-on-year in Q1 2025, although its market share remained at 4%. Additionally, Honor reported a 20% year-over-year growth in Europe in Q1 2025, attributed to its strategy of offering strong devices across all segments and aggressive pricing. The Honor 400 series saw launch-day sales in the Philippines rise 1,052% year-on-year compared to the Honor 200, reflecting a major increase in customers. Honor's smartphone sales in Europe jumped 20% in Q1 2025 compared to Q1 2024, making it the fourth largest vendor in the region. In Latin America, Honor's smartphone sales grew 2% year-on-year in Q1 2025, reaching 2.6 million units, maintaining momentum with its X-series lineup. Furthermore, Honor announced a $10 billion investment over the next five years to develop an AI-powered ecosystem as part of its Alpha Strategy, collaborating with major tech companies. The company also began recruiting testing engineers and dexterous hand design engineers as part of its expansion into robotics, indicating a significant increase in its technology workforce.